More and more brands are upping their sustainability game, driven by a growing consumer demand to minimize environmental impact. With 74% of shoppers saying their environmental concerns influence their consumption decisions, moving toward eco-friendliness has transitioned from being optional to necessary.
Artistic Imprints recognizes that sustainability efforts are more than just a marketing trend. They are the now and the future for brands worldwide. We support these initiatives by producing eco-friendly promotional items for businesses of all sizes.
Why Choose Eco-Friendly Promotional Products?
The use of eco-friendly and recycled promotional items speaks of a brand’s advocacy to support sustainability campaigns, especially amid concerns about the environment. Regardless of the size of the company and its industry, brands using eco-friendly alternatives in their marketing items build a relationship with their customers. Here’s how Artistic Imprints helps with this endeavor.
Consumer Preferences
Sustainability is one of the top four criteria for consumers when shopping. A separate study found that 77% of consumers prefer a company with commitments to corporate social responsibility. These findings demonstrate how eco-conscious choices impact brand loyalty, which brands can capitalize on through eco-friendly promotional items.
Environmental Impact
Using eco-friendly and recycled materials for your promo items helps reduce your brand’s carbon footprint. You get marketing merchandise that’s as effective as other conventional products, but with less waste produced and minimal environmental impact.
Types of Eco-Friendly Promotional Products
Artistic Imprints offers our customers a wide range of sustainable promotional products. Our ability to source any blank item and personalize it with your design or logo sets us apart from others in the industry. We also offer premium-quality, sustainable swag that you can distribute to customers, clients and employees. These include:
- Recycled materials: We have recycled tote bags and notebooks, as well as sustainable pens. Leverage these products to promote your brand and highlight your commitment to sustainability
- Reusable items: Our stainless steel water bottles and bamboo utensils offer long-term value for users and help with brand retention for your business.
- Biodegradable products: We provide biodegradable items, such as seed paper and compostable bags, which you can decorate with your branding. These environmentally friendly products align with companies’ sustainability practices.
Benefits of Sustainable Promotional Products
Sourcing your promotional products from Artistic Imprints has many benefits that align with your sustainability goals. Beyond a lower carbon footprint, choosing our sustainable promotional products also helps with:
- Brand image and reputation: Eco-friendly products demonstrate your commitment to environmental protection, which can attract potential customers. Generate all the excitement of free items while emphasizing your company’s values.
- Cost-effectiveness: Eco-friendly promo items may require a higher upfront cost, but they can be cost-effective in the long run. The durability and reusability of many eco-friendly products mean fewer replacements and reduced waste, which contribute to long-term savings.
- Regulatory compliance: The U.S. Federal Trade Commission’s Green Guides provide guidance on how marketers should label products to avoid “greenwashing.” Artistic Imprints helps ensure your promotional swag is appropriately labeled for compliance.
Craft Any Promotional Item You Can Dream Of
Using eco-friendly products to promote your brand is an effective and environmentally responsible way to leave a lasting impression on your audience. Artistic Imprints can help provide high-quality and sustainable promotional products for your business. Contact us today for more information.