It’s a competitive world, and standing out in such a crowded market can be difficult. Subtle reminders can go a long way in keeping your company name top of mind. That’s why small business promotional items are simple yet powerful marketing tools.

Marketing materials for small businesses come in many forms, from pens to shirts and mousepads, but all serve the same purpose — they get your name in front of people. We’ll help you understand which products work best for your needs and how small business promotional items can help grow your business.

Benefits of Using Promotional Products for Small Businesses

Marketing materials like custom clothing or signs can go in your building, or you can hand them out to your employees, customers or other companies in your area. Whatever the specific use case, you can gain traction from these seemingly small investments.

There are more than 33 million small businesses in the U.S. While large corporations can reach customers through expensive billboards and ad space, it often takes more creativity to get your company’s name out on a smaller budget. Promotional items remind people of your business without competing with big companies.

For example, every time someone uses a pen with your company name or wears a T-shirt with your logo, they’ll be reminded of your business. Studies also show that 68% of Gen Z say promotional merch has improved their perception of a brand. You can foster a loyal customer base by giving away promotional items.

Promotional items for small businesses also help build connections with potential partners. This is a helpful strategy if you run a business-to-business (B2B) operation or are looking for a reliable vendor to support your operations as you grow. Giving out branded merchandise to other business owners can increase your network.

Receiving a gift is memorable on its own, but an item with your name and logo is even better. A potential partner is more likely to recall your name at a crucial moment if they see it every day, like on custom promotional tech gifts.

As a small business, your employees are the lifeblood of your company. You need a loyal, hardworking team to succeed, so why not reward them with a thoughtful gift? Merchandise such as clothing, office supplies, bags and drinkware show you care and can help form stronger bonds between you and your team.

Compliments and praise only go so far. Tangible items are a more meaningful way to show your appreciation, which can lead to better engagement and loyalty. Branding these items with your company name or logo also adds an extra layer of promotion to family and friends.

Popular Promotional Items for Small Businesses

The best promotional items for small businesses are those that people see often and align with your brand image. Here are a few types of branded products that tend to make a big impact.

Custom Apparel

Some of the most useful promotional products for small businesses are custom branded apparel items, like T-shirts, hoodies and hats. People can often use extra clothing, so these items make great gifts. Plus, when someone wears your merchandise, they’ll essentially become walking billboards for your company.

Choosing branded apparel also gives you plenty of options. You can design custom sunglasses or hats for summer, or choose sweatshirts or jackets for an end-of-year promotion. You can also select from premium brands that your target audience may appreciate, such as Carhartt, Nike and The North Face.

Branded Office Supplies

Another popular item for small businesses is promotional pens. Pens are a great choice for forging business connections or reaching people in an office setting. Pens, mousepads and other office supplies are also fairly cost-effective to produce, so they are a great way to get your name out without breaking your budget.

You don’t have to stick to stationary either. You could design personalized water bottles or other drinkware for people to use throughout the workday. You can even print your logo on bags that people will take to work.

Signs and Displays

Custom signs are among the best promotional products for small businesses. Your physical location needs a sign so people can recognize it as they walk by. A unique design can also catch someone’s eye even if they aren’t looking for you. The better branded your signage, the more it can draw people in.

You can also order custom trade show displays to promote your business at industry events and conferences. These gatherings are the ideal places to create connections, so you’ll want to stand out. An eye-catching display can do just that, helping you generate more foot traffic at these events.

Holiday Gifts

Many people expect to get things around the holidays, and personalized promotional business gifts are always a hit. The holiday season is a good time to show your employees or business partners you appreciate them with a custom present. This works as both a marketing tool and a way to strengthen relationships.

The end-of-year holiday stretch isn’t your only opportunity. Consider purchasing themed promotional items for national holidays or local events throughout the year to showcase your brand’s individuality and connect with your community.

Get the Best Small Business Promotional Items From Artistic Imprints

Are you ready to take advantage of the power of small business promotional items? Artistic Imprints has over 20 years of experience making custom branded products for companies of all sizes across the nation.

We are a family-owned and operated business that understands the unique challenges of small businesses. Our friendly and dedicated design team will answer any questions you may have and create the best promotional products for your needs. We’re passionate about your success and work with the best brands to ensure your marketing efforts go further. We even keep your branding details on hand to simplify future orders.