Variable data printing (VDP) is a type of specialized printing that enables the customization and personalization of items.
For instance, you could print multiple notebooks with the same general design but with different names on each one. Or, your notebooks could be nameless but have different logos printed on them for various companies attending a conference. The options are numerous.
Variable data printing services offer a range of benefits, including:
This unique printing type has many unique applications, including the following:
Personalized direct mail printing is a popular marketing avenue. Personalizing marketing materials can significantly affect the campaign’s effectiveness, and variable data printing services can easily help you develop personalized letters and flyers without disrupting printing.
Customer tracking is an essential part of many modern marketing campaigns. With VDP printing, marketers can easily print unique QR codes for individuals or areas to facilitate tracking. They can also print unique offers for specific people. In short, the design stays the same, but the details change.
Of the available variable data printing companies, Artistic Imprints is one of the best. Here’s why:
For more than two decades, our team has been building the expertise and experience needed to bring your projects to life. Our one-stop approach to branding and promotion means you can easily find the solutions you need. Your options are nearly limitless, from essential promotions to personalized direct mail printing.
Our flexibility, attention to detail and willingness to adapt to our clients’ needs have made us one of the best in the business. We can serve clients as large as multinational corporations or with the budget of a nonprofit organization. No matter the size of the budget or the need, we can meet it.
Variable data printing companies have technology that merges two sets of information to create a final printed product. The first set contains personalized data for specific fields on the design. The design is the second element, setting the main appearance and containing information about the customizable fields.
The software combines the two so that each printed product has a unique combination of the template and the custom fields from the datasets.
The most significant difference is that variable printing allows customization on a case-by-case basis without disrupting the printing process. This method reduces turnaround times, offers more versatility and brings greater efficiency to bulk personalization projects.
Reach out to Artistic Imprints for a personalized consultation to find out how we can support your marketing initiatives. From signs and banners to printed marketing collateral, our end-to-end services are customized to meet your unique requirements. To learn more, contact us today!
