Corporate Promotional Items | Artistic Imprints

Your Quick Guide to Company Promotional Merchandise

As an HR rep or marketing manager for a large company with many employees and clients, how do you show them that your business values their contributions? Nothing says “We appreciate you” better than a thoughtful and meaningful gift. Branded promotional merchandise serves as a tangible representation of appreciation toward the beneficiary.

Do you want to learn why promotional merch is an excellent marketing strategy and which products are top picks? Read on for all the information you need to make the best choice.

Benefits of Using Promotional Materials for Corporate Businesses

Corporate gifts and promotional items are products that a company distributes to employees, clients and other individuals of interest. These gifts can include items like branded mugs, pens and wristbands. Here are the top benefits of businesses handing out promotional materials.

Recipients can use functional promotional merchandise in their daily lives. The business logo on these products allows people to interact with the brand whenever they use the merchandise. Items customized with unique colors and messaging stand out and create positive associations.

Promotional products also rival other popular marketing methods regarding brand visibility and perception. Research shows that promotional products can improve an individual’s perception of a company’s credibility compared to television advertising.

Here are some more ways that corporate promo items boost brand visibility:

Spreading messages at trade shows: Handing out promo items at trade shows is an excellent way to boost excitement and get more people to visit your booth.
Enhancing customer loyalty: Custom-branded merch makes recipients feel like part of the community. When they use or discuss the items, they provide effective word-of-mouth referrals for your business.
Encouraging social media sharing: Recipients may share photos or videos of trendy or functional products online. Online sharing is especially beneficial for companies catering to younger audiences, such as Gen Z consumers, who place a high value on promotional products.

Studies show that 57% of employees view a gift as a sign of their employer’s appreciation, making business promotional gifts an excellent way to show gratitude to staff.

Merchandise is a tangible form of appreciation and shows employees that the company values their efforts. Team members may feel a sense of pride when they use branded items, and they might be more motivated to drive sales campaigns or increase their productivity.

Using branded items or wearing branded merch also fosters a sense of belonging. It builds a shared identity among employees and can strengthen their connection with the company. Finally, handing out promotional merchandise can boost job satisfaction. They may also share it with their friends and family, promoting your brand through word of mouth.

Gifting promotional items strengthens the bond between businesses and clients. Research suggests that 43% of Americans believe corporate gifts can enhance relationships, especially when tailored to individual preferences and interests. Choose thoughtful merchandise that reflects the personal nature of the connection. For example, if one client enjoys golfing every weekend, getting them a customized golf driver cover would be a meaningful gift that solidifies your connection.

Corporate promotional materials help keep the company’s name at the top of the client’s mind, creating memorable branding opportunities. Promotional gifts function on a psychological concept known as the endowment effect, which is when people value an owned object as having higher value and symbolic significance. Companies can use this cognitive bias to make promotional merch a vital part of their marketing strategy.

4 Popular Types of Branded Merchandise

The right branded merchandise suits the target audience’s preferences and the company’s image. Some promotional products are always a hit regardless of the recipient. Here are some popular types of branded merchandise that people love.

1. Bags

Bags

One of the most popular branded merchandise options is bags. They’re suitable for a range of budgets and industries, and they come in many styles, from trendy totes to duffles. Here are the top benefits of choosing bags as branded merchandise for businesses:

Increases brand awareness: Bags are essentially walking billboards as clients and employees carry them everywhere they go.
Improves brand reputation: Bags constructed from high-quality fabrics showcase the brand in a positive light.
Creates brand advocates: When recipients get compliments on their custom bags, they’ll act as advocates, telling others about the brand.

2. Mouse Pads

Mouse pads offer a subtle way to gain brand awareness. They’re excellent gifts because they’re useful and can make an individual’s workspace more comfortable. There are many different styles of mouse pads, so you can personalize them according to the recipient. You can use the empty space to display the company logo, contact details and tagline.

One of the biggest benefits of mouse pads is that they have a long lifespan and will remain helpful for years to come. They make excellent trade show giveaways and are great for client gifts since they’re so practical.

3. Festive Gifts

Sharing festive swag with a company logo can create positive associations with your brand. Promotional products with festive elements encourage recipients to engage with the company while making happy memories. Gifting clients and employees during festive seasons could promote loyalty and retention. These gifts can also improve brand awareness, as recipients are likely to share their new items with friends and family.

4. Bottles

Water bottles are one of the best promo items for advertising. They’re practical and cost-effective, and they’re versatile enough to work for clients, employees, trade show visitors and more.

Custom water bottles increase visibility as recipients carry them everywhere from the office to the gym. With so many different bottle styles, from insulated stainless steel cups to colorful plastic bottles with carry loops, there’s an option for everyone. Choose eco-friendly bottles to appeal to environmentally conscious customers and show that your company is committed to helping the planet.

Go Beyond Conventional Promotional Gifts With Artistic Imprints

Do you want promotional products that make recipients feel appreciated and valued? Artistic Imprints has more than 20 years of experience offering branded products for companies. We go the extra mile in personalization and customization with screen printing and embroidery options for different business needs. We prioritize listening to our clients’ goals and working tirelessly to bring their visions to life.

Our friendly staff and design team provide quality products, on-time deliveries and pricing that fits your budget. Our all-in-one marketing efforts cover everything from your signs and business cards to branded items like tote bags, blankets and pet items. Our positive culture, passion for client success and selection of top-quality products set us apart. We also keep your branding information after the first time you order, so making future orders is easy.